Friday, October 3, 2014

In praise of MillerCoors


Even I have expressed cynicism about the way the AC Golden brewery is less than forthcoming about being simply another room in the massive Coors facility in Golden, Colorado, but I have enjoyed its Colorado Native lager since it first appeared here in the Centennial State. Not only has AC Golden backed up that lager's name by making it available only in Colorado, they've made good use of that MolsonMillerCoors money by paying Coloradan hops growers three times the market rate to ensure a local crop.

Three times.

It would appear that even a ginormous, soulless corporation whose founder had the misfortune to be named "Adolph" can love Colorado enough to not only not buy the cheapest ingredients (which would come from Washington state), but to pay triple in order to, for all intents and purposes, create a local supply chain.

Coors. I won't drink the beer with that name, but I'll raise a glass of Colorado Native to the corporation.


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